When it comes to hotels and accommodations, having a website is one of the ways to get customers. With the smartest Internet tools available today, it is paramount to learn how to use social media marketing, or SMM along with SEO standards to boost your popularity.
Advertising for Hotels and Accommodations with Social Media
When using Facebook, it is important to add many photos of beautiful places around the hotel to attract our visitors. Always add updated content and refresh the information every …
… day. Interact with people by inviting them to comment, as you get more traffic with comments than with likes.
Since Instagram focuses on images, you can make the most of it by finding the most popular hashtags and tagging your accommodations’ pictures with those. You must be constantly updating posts because showing up in the users’ newsfeed will make them become familiar with your website.
You always need to be active on twitter responding to all follower’s tweets, offering different opinions from local information. Try to engage visitors in your profile content by inviting them to events at your accommodations and creating special offers.
Taking Advantage of SEO to Get Followers
SEO or Search Engine Optimization is an essential tool to ensure smart traffic on travel websites positioning. Since Google is one of the most competitive research engine sites, it is important to know how to use it in your favor to gain exposure and popularity.
Create a keyword list starting with 20 words, which will be placed throughout your website so that search engines can recognize it easily. Visit https://internetvikings.net/ to see a company that can help you with this.
Google my Business
Create a “Google my Business” account with detailed hotel information, to give your business more credibility in the eyes of future guests.
Use the Google app for hotels to match your location with Google maps faster, inviting people immediately to start the booking process. Be sure to always provide information about your city, recent news, the launching of local businesses nearby, or changes in your hotel or accommodation.
If you have a hotel or any other type of accommodation, it is crucial to be constantly monitoring the information on the website. You need to stay on top of the advantages that SMM and SEO can provide for your popularity and success, by including them in your marketing strategies. Remember, good marketing and broad exposure equal profit.